Advertisement

Get used to Las Vegas slogan: ‘What Happens Here, Only Happens Here’

Bookmark this
November 25, 2019 By John Katsilometes

On Tuesday night, Steven Tyler cut from Aerosmith’s raucous show at Park Theater for a commercial break.

“When I say, ‘What Happens Here,’ you say, ‘Only Happens Here!’ ” Tyler told the packed house. Tyler asked this, by my count, four times — including once near the end of the show, with onstage cameramen trained on him and the crowd.

The effort, and the legendary rock band, is reportedly in the upcoming campaign to unveil “What Happens Here Only Happens Here” as Las Vegas’s new tourism slogan. This is an upgrade of the city’s “What Happens Here, Stays Here” campaign.

That phrase, the result of a partnership between the LVCVA and R&R Partners, was unleashed on the public in 2003.

Hints peppering social media indicate a full rollout of the new slogan on Jan. 26. LVCVA officials have not responded to inquiries about the updated branding effort, but here is what we know:

Tyler uncorked “What Happens Here, Only Happens Here” to a theater of full-throated fans on Tuesday night. The band’s IG page followed with a message, “You know we oly do ‘Amazing’ things. Which is why we’ve teamed up with #Vegas to create the next big thing for the city … Find out more January 26th, 2020!”

Shania Twain recorded her own promotional clip on Fremont Street and at the Palms last Monday, riding a horse along the FSE promenade as fans observed from behind metal barriers. Twain didn’t specify the reason for all the hubub, but did tag the LVCVA’s @Vegas account on social media, adding, “Vegas is full of secrets … I just learned another Stay tuned 1/26/20.” The @vegas official account responded, “You’re still the one … and one important piece of something BIG we can’t wait to share with everyone on Jan. 26! What’s it all about? Stay tuned!”

Lady Gaga bandleader Brian Newman, too, teased to the Jan. 26 date — he made a quick trip to Las Vegas from New York last week, posting an IG video as he left.

And, those familiar with the campaign report Zappos Theater resident headliners Gwen Stefani and Christina Aguilera have also participated.

More tangible info about this Vegas messaging is found on Linkedin, oddly enough. One Daphne Baxter, a brand and content strategist with New York agency Idea Loft, has posted in her profile: “More recently, Daphne refreshed Las Vegas’s iconic ‘What Happens Here Stays Here’ positioning to “What Happens Here Only Happens Here” in an effort to inject new intrigue for the brand and broaden its appeal to a more diverse audience.’ “

Consider our interest piqued, and our expectations lofty, for Jan. 26.


Recent Articles

Double Down Saloon still serving Las Vegas’ wild side

Double Down Saloon still serving Las Vegas’ wild side

in News

You drink the place in right along with your booze and neither is meant to go down too smoothly.

December 4, 2019 By Jason Bracelin

Holiday attractions and events around the Las Vegas Valley

Holiday attractions and events around the Las Vegas Valley

in News

A list of some attractions and events happening this holiday season.

November 26, 2019 By Madelon Hynes

Palace Station restaurant b.B.d.’s to close Nov. 30

Palace Station restaurant b.B.d.’s to close Nov. 30

in Future Las Vegas

The Palace Station burger and beer spot b.B.d.’s will close its doors permanently after dinner service on Nov. 30. The staff was informed of the decision by b.B.d.’s owner Ralph Perrazzo on Friday afternoon.

November 26, 2019 By Al Mancini

Sand Dollar Lounge transformed into Christmas ‘Miracle’

Sand Dollar Lounge transformed into Christmas ‘Miracle’

in News

It’s shortly before 3 a.m. Monday, and the Sunday night shift is winding down at the Sand Dollar Lounge. The band wrapped up its final set nearly an hour earlier, and the crowd has left for the night.

November 26, 2019 By Al Mancini

Advertisement

Must Read Articles

After Carnegie Deli is gone, here are 5 other Las Vegas delis to try

After Carnegie Deli is gone, here are 5 other Las Vegas delis to try

in Food

The announcement this week that Carnegie Deli at The Mirage will close February hit hard for fans of both the New York City original and its local offshoot.

November 14, 2019 By Al Mancini

Developer strikes deal to buy land for futuristic Las Vegas mini-city

Developer strikes deal to buy land for futuristic Las Vegas mini-city

in Future Las Vegas

Months after announcing plans for a futuristic mini-city in Las Vegas, the developer has reached a deal to buy a project site for more than $300 million.

November 7, 2019 By Eli Segall

Don’t go to court alone in a divorce

Don’t go to court alone in a divorce

in Sponsored Content, Best Of News

Everyone has likely heard horror stories about divorces ranging from custody battles to bitter fights over the marital home, retirement funds, or even the family dog.

November 7, 2019 By Leavitt Law Firm

Advertisement