A Las Vegas casino is bringing a Disneyland staple to the skies above downtown.
It’s a far distance from the world’s largest confetti dome to “Rhythm Nation.” But one company bridges that gap: Live Nation.
The concert behemoth that has booked current Park Theater headliner Janet Jackson, along with such prominent Strip resident artists as Lady Gaga, Aerosmith, Bruno Mars, Gwen Stefani and Christina Aguilera is also the cheery promoter of Happy Place.
The pop-up exhibit opens Aug. 23 at Mandalay Bay.
Happy Place is in line with the current mini-trend of Vegas entertainment experiences not easily described. “When you see it, you get it,” is the common explanation. We’ve seen this with Area15 during a walk-through of the entertainment fortress just last week, and also with the under-development Kind Heaven at Linq Promenade when it was announced a year ago.
Downtown, the Cannabition Cannabis Museum at Neonopolis has also pushed the idea that you can meander through the exhibits while posing and posting to your endless delight.
These destinations offer different concepts at different scales, naturally. But the goal is to titillate customers who want to simply roam around and incidentally come upon the next cool thing.
“The idea is you’ll be exploring these various rooms that will provide very Instagram-able moments,” Live Nation president Kurt Melien said in an interview last week. “It’s visually appealing if you are there in person, but also very appealing in photographs. It’s an attraction for folks who are not necessarily gambling all day and want to explore different activities.
“It’s like pop music for the eyeballs, and a different endeavor for us.”
Happy Place has drawn droves (750,000 being the sum of many droves) to its traveling circus of installations in Chicago, Boston and L.A. The logo is sunshine yellow-orange, the installations similarly colored brightly and loaded with novelty props. The company promises such elements as stilettos standing 7 feet tall, mirrored X & O letters enveloped by one thousand red lips, a rubber ducky bathtub of fun (someone summon David O’Mer of “Absinthe” for this) and — as noted — the world’s largest confetti dome.
From the company: Expect “larger-than-life installations,” “multisensory themed rooms,” and “unmissable selfie moments.” The idea was founded by Jared Paul, producer of “Dancing With the Stars” and “Glee” touring shows.
Happy Place seems to promote childlike emotions, but one of the grown-ups who booked the place says it has wide appeal.
“It’s been a monster hit commercially in big cities, for all ages,” Melien said. “But it is targeting the Millennial, in the same way we targeted the crowd for Gwen Stefani or Britney Spears.”
You might not be carrying away a “thing,” in the traditional sense. But the memories will live on in memory, and in a smart phone.
“People are looking for interesting ways to spend their days and this is a good pilgrimage,” Melien said. “It’s for someone who likes to spend their money on an experience, instead of a product.”
A Las Vegas casino is bringing a Disneyland staple to the skies above downtown.
More than a decade after premiering a hit residency on the Strip, Boyz II Men a...
Lost Spirits Distillery at Area15 achieved innovation, but ran in the red too l...
Families are the focus at Tahiti Village. The all-suites resort has the space, activities, and great dining options to offer something for everyone.
Ely Duck Creek Lodge gives guests the opportunity to enjoy the beauty of the area in a comfortable and spacious house.
Most Americans might be used to hotels missing a 13th floor, but why do some casinos not have 40th floors?
While sections of libraries are filled with all kinds of books about strategies on what games and slots are best to play, the Nevada Gaming Control Board comes out with a report annually showing which games won the most for casinos.
Desert Kids Dental provides children with a kid-friendly experience that eases their fears and even allows for their visit to be fun, ensuring they will want to keep returning.
Usher is playing his fourth Las Vegas venue in November.
Coast2Coast Fitness is a veteran-owned, private neighborhood gym with a Fitness Center and a new Performance Training Center where people experience a wide range of activities and achieve their personal goals in a comfortable environment.
Corporations are changing the Strip’s skyline with large hotel advertising during Super Bowl 58 week that may be seen by broadcast viewers during Sunday’s game.