Advertisement

Happy Place among the next cool things on Las Vegas Strip

Bookmark this
July 28, 2019 By John Katsilometes

It’s a far distance from the world’s largest confetti dome to “Rhythm Nation.” But one company bridges that gap: Live Nation.

The concert behemoth that has booked current Park Theater headliner Janet Jackson, along with such prominent Strip resident artists as Lady Gaga, Aerosmith, Bruno Mars, Gwen Stefani and Christina Aguilera is also the cheery promoter of Happy Place.

The pop-up exhibit opens Aug. 23 at Mandalay Bay.

Happy Place is in line with the current mini-trend of Vegas entertainment experiences not easily described. “When you see it, you get it,” is the common explanation. We’ve seen this with Area15 during a walk-through of the entertainment fortress just last week, and also with the under-development Kind Heaven at Linq Promenade when it was announced a year ago.

Downtown, the Cannabition Cannabis Museum at Neonopolis has also pushed the idea that you can meander through the exhibits while posing and posting to your endless delight.

These destinations offer different concepts at different scales, naturally. But the goal is to titillate customers who want to simply roam around and incidentally come upon the next cool thing.

“The idea is you’ll be exploring these various rooms that will provide very Instagram-able moments,” Live Nation president Kurt Melien said in an interview last week. “It’s visually appealing if you are there in person, but also very appealing in photographs. It’s an attraction for folks who are not necessarily gambling all day and want to explore different activities.

“It’s like pop music for the eyeballs, and a different endeavor for us.”

Happy Place has drawn droves (750,000 being the sum of many droves) to its traveling circus of installations in Chicago, Boston and L.A. The logo is sunshine yellow-orange, the installations similarly colored brightly and loaded with novelty props. The company promises such elements as stilettos standing 7 feet tall, mirrored X & O letters enveloped by one thousand red lips, a rubber ducky bathtub of fun (someone summon David O’Mer of “Absinthe” for this) and — as noted — the world’s largest confetti dome.

From the company: Expect “larger-than-life installations,” “multisensory themed rooms,” and “unmissable selfie moments.” The idea was founded by Jared Paul, producer of “Dancing With the Stars” and “Glee” touring shows.

Happy Place seems to promote childlike emotions, but one of the grown-ups who booked the place says it has wide appeal.

“It’s been a monster hit commercially in big cities, for all ages,” Melien said. “But it is targeting the Millennial, in the same way we targeted the crowd for Gwen Stefani or Britney Spears.”

You might not be carrying away a “thing,” in the traditional sense. But the memories will live on in memory, and in a smart phone.

“People are looking for interesting ways to spend their days and this is a good pilgrimage,” Melien said. “It’s for someone who likes to spend their money on an experience, instead of a product.”


Recent Articles

Don’t go to court alone in a divorce

Don’t go to court alone in a divorce

in Sponsored Content, Best Of News

Everyone has likely heard horror stories about divorces ranging from custody battles to bitter fights over the marital home, retirement funds, or even the family dog.

January 24, 2020 By Leavitt Law Firm

Kaiseki Yuzu relocates to Chinatown in Las Vegas

Kaiseki Yuzu relocates to Chinatown in Las Vegas

in Food

Kaiseki Yuzu threw a “moving party” on Saturday to celebrate its relocation from Henderson to Chinatown.

January 21, 2020 By Al Mancini

2020 NFL Draft plans include Bellagio fountains, Caesars Forum

2020 NFL Draft plans include Bellagio fountains, Caesars Forum

in News

NFL and tourism representatives on Tuesday laid out the plan for the 2020 NFL Draft in Las Vegas, an event expected to be one of the biggest events in city history.

January 21, 2020 By Mick Akers

Slider spot Moon Palace opens at Palazzo

Slider spot Moon Palace opens at Palazzo

in Food

With no advance notice, David Chang officially opened Moon Palace, his slider spot at Palazzo, on Monday morning.

January 21, 2020 By Al Mancini

Advertisement

Must Read Articles

NFL Draft would close Las Vegas Strip for 3 days, source says

NFL Draft would close Las Vegas Strip for 3 days, source says

in Future Las Vegas, News

The 2020 NFL draft is set to be one of the biggest events in Las Vegas’ rich history and is expected to produce the most significant closure of Las Vegas Boulevard to date.

January 18, 2020 By Mick Akers

A guide to Las Vegas hotel-casino buffets

A guide to Las Vegas hotel-casino buffets

in Food

This is a sampling of buffets and brunches offered at hotel-casinos around the valley.

January 20, 2020 By Madelon Hynes

Canadian visitor wins more than $750K at Pahrump casino

Canadian visitor wins more than $750K at Pahrump casino

in News

A Canadian visitor left Nevada with a smile after winning a big jackpot at a Pahrump casino.

January 13, 2020 By Damon Seiters

Advertisement