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Happy Place among the next cool things on Las Vegas Strip

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July 28, 2019 By John Katsilometes

It’s a far distance from the world’s largest confetti dome to “Rhythm Nation.” But one company bridges that gap: Live Nation.

The concert behemoth that has booked current Park Theater headliner Janet Jackson, along with such prominent Strip resident artists as Lady Gaga, Aerosmith, Bruno Mars, Gwen Stefani and Christina Aguilera is also the cheery promoter of Happy Place.

The pop-up exhibit opens Aug. 23 at Mandalay Bay.

Happy Place is in line with the current mini-trend of Vegas entertainment experiences not easily described. “When you see it, you get it,” is the common explanation. We’ve seen this with Area15 during a walk-through of the entertainment fortress just last week, and also with the under-development Kind Heaven at Linq Promenade when it was announced a year ago.

Downtown, the Cannabition Cannabis Museum at Neonopolis has also pushed the idea that you can meander through the exhibits while posing and posting to your endless delight.

These destinations offer different concepts at different scales, naturally. But the goal is to titillate customers who want to simply roam around and incidentally come upon the next cool thing.

“The idea is you’ll be exploring these various rooms that will provide very Instagram-able moments,” Live Nation president Kurt Melien said in an interview last week. “It’s visually appealing if you are there in person, but also very appealing in photographs. It’s an attraction for folks who are not necessarily gambling all day and want to explore different activities.

“It’s like pop music for the eyeballs, and a different endeavor for us.”

Happy Place has drawn droves (750,000 being the sum of many droves) to its traveling circus of installations in Chicago, Boston and L.A. The logo is sunshine yellow-orange, the installations similarly colored brightly and loaded with novelty props. The company promises such elements as stilettos standing 7 feet tall, mirrored X & O letters enveloped by one thousand red lips, a rubber ducky bathtub of fun (someone summon David O’Mer of “Absinthe” for this) and — as noted — the world’s largest confetti dome.

From the company: Expect “larger-than-life installations,” “multisensory themed rooms,” and “unmissable selfie moments.” The idea was founded by Jared Paul, producer of “Dancing With the Stars” and “Glee” touring shows.

Happy Place seems to promote childlike emotions, but one of the grown-ups who booked the place says it has wide appeal.

“It’s been a monster hit commercially in big cities, for all ages,” Melien said. “But it is targeting the Millennial, in the same way we targeted the crowd for Gwen Stefani or Britney Spears.”

You might not be carrying away a “thing,” in the traditional sense. But the memories will live on in memory, and in a smart phone.

“People are looking for interesting ways to spend their days and this is a good pilgrimage,” Melien said. “It’s for someone who likes to spend their money on an experience, instead of a product.”


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