Advertisement

UNLV’s much-criticized new logo is on the way out


The UNLV logo that bore a striking resemblance to Western character actor Sam Elliott now is going the way of Khalil Mack Raiders jerseys.

“We are exclusively using the iconic UNLV arch logo, and no new items with the ‘new’ mark are being approved through the licensing process,” athletic department spokesman Andy Grossman said in an email Monday.

He said the university will consider changing the logo for when the football team moves into the shared stadium with the Raiders in 2020, and that upcoming negotiations with Nike for a new contract will include looking at the logo. The current deal expires May 31.

The arch logo, which is widely used by the Rebels’ teams, will remain even after 2020. That’s unlike Mack, the Raiders’ fan favorite who was traded to the Chicago Bears in August.

UNLV fans hated the new logo from the moment it was unveiled in June 2017, and though the athletic department never took an official position on it, the design was not visible at Rebels sporting events.

The school used privately raised funds to pay Denver firm Adrenalin nearly $50,000 to create the logo, which was so confusing that it came with an explanation of what each part of the design resembled. UNLV could have received a free logo from Nike, according to the contract with the apparel maker.

“I couldn’t believe the one that they did and actually paid for,” longtime influential UNLV booster Bill Paulos said. “When I first received the logo and it was a diagram explaining to me what everything meant, I said, ‘How does that make any sense?’

“If I have a logo on my shirt, it is to advertise or let people know that I’m wearing a shirt for the Ruvo clinic or Keep Memory Alive of Konami or the Cannery. I don’t think I’m supposed to have a logo that people are trying to figure out what it is. Our curved ‘UNLV’ is a great insignia for the university in my estimation.

“I think we have plenty of people in this town that can come up with a spectacular logo for UNLV. I don’t know why we don’t do a contest at the university with our students. A logo should mean something when somebody looks at it.”

Joe Haro, a former star running back and current UNLV Football Foundation president, agreed it was time to move on from the logo that is not even two years old.

“I think constantly in this day and age, especially with the landscape of college football and college athletics in general, you’ve got to have some innovation,” Haro said. “I think they tried that. I think it was a total colossal failure.

“I think keeping the original logo is right for the university. It’s iconic. Going into the new stadium and recruiting and all those things, I think it’s something that has a strong appeal to kids and people around the U.S.”

Be the first to review this item!


Bookmark this

31 Dec 2018


By Mark Anderson
Advertisement

Recent Articles

Lanai doors, translucent roof will give Raiders stadium outdoorsy feel

Lanai doors, translucent roof will give Raiders stadium outdoorsy feel

in Future Las Vegas, News

There’s no doubt in Don Webb’s mind where the most popular photo op will be in the new Las Vegas stadium.

Paul McCartney bringing ‘Freshen Up’ tour to Las Vegas Strip

Paul McCartney bringing ‘Freshen Up’ tour to Las Vegas Strip

in Entertainment News

Paul McCartney has added a trip to Las Vegas to his “Freshen Up” tour.

MGM Grand planning revamp of Las Vegas Strip front

MGM Grand planning revamp of Las Vegas Strip front

in Future Las Vegas, News

Executives are studying ways to create more buzz on its segment of Las Vegas Boulevard to attract more pedestrians.

Las Vegas TSA agents receiving help amid government shutdown

Las Vegas TSA agents receiving help amid government shutdown

in News

The Department of Aviation also is working with its airport partners to create a pop-up pantry, where donated food and household items will be stored and distributed to TSA employees as needed.

Must Read Articles

Bunk bed rooms coming to Las Vegas Strip hotel

Bunk bed rooms coming to Las Vegas Strip hotel

The next phase of the Flamingo Las Vegas’ remodeling project includes 14 new bunk bed rooms along with several bunk bed suites.

December 12, 2018 By Bailey Schulz

Ready to escape? 8 tips to conquer an 'Escape Room'

Ready to escape? 8 tips to conquer an 'Escape Room'

You and your family, friends or colleagues are locked in a room for an hour and have to use your brains to figure out how to escape. Here are 8 tips to help you succeed!

August 13, 2018 By Number One Escape Room

Locals’ guide to free and unrestricted Las Vegas pools

Locals’ guide to free and unrestricted Las Vegas pools

See our list of some of Las Vegas’ top dayclubs, as well as pools that are not restricted to hotel guests.

March 27, 2018 By Al Mancini